Tag Archives: 2017

Resistance Is Futile: The Borg Empire’s State of Mind

Resistance Is Futile: The Borg Empire’s State of Mind

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Cognitive Dissonance

Despite claims to the contrary, it is extremely difficult to differentiate between reality and the Borg Empire’s State of Mind. If you live and die in a water filled fish bowl where algae, barnacles and various other vision obscuring detritus slowly accumulate on the circular glass wall, the worlds both inside and out are perceived in very specific ways.

Have you ever experienced an epiphany, that moment of clarity and realization where nothing has changed, but everything is different? I’m not speaking of a Eureka moment when sudden insight is gained into a particular issue or problem. Rather I speak of that moment when our focus suddenly shifts from the green slime on the wall to some or all of what lay beyond. Continue reading Resistance Is Futile: The Borg Empire’s State of Mind

Bitcoin: The Greatest Story Ever Sold

Bitcoin: The Greatest Story Ever Sold

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Cognitive Dissonance

“Sell the sizzle, not the steak.” – Oldest sales trick in the book

“Resistance is futile. You must assimilate” - The Borg

 

Once I discover what triggers or motivates a person, and then figure out how to activate it, I can sell anything. And it doesn’t even need to be a product or service they previously wanted.

Case in point….life insurance.

I sold life insurance for almost ten years and made a decent living while doing so. I never forced anything on anyone and quickly canceled the policy if they decided later it was not what they wanted.

Very few did. I had the second lowest lapse/cancel rate in my region.

You want the customer to decide on their own volition, and with minimal prompting on your part, that they want; no, they need what you are selling. Once this occurs, you are simply an order taker filling the expressed need(s) of the customer.

To do so you sell the sizzle, not the steak. Continue reading Bitcoin: The Greatest Story Ever Sold

The Psyops of “The Silence Breakers” Meme

The Psyops of “The Silence Breakers” Meme

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Cognitive Dissonance

Time magazine just named their widely acclaimed and followed “Person of the Year”, an award sometimes not given to a single person, but rather to several people, a meme or movement, an entity, basically any ‘thing’ that has greatly influenced the public discourse or narrative.

That’s their story and they’re sticking to it.

This year (Dec of 2017) Time announced their selection for the award…”The Silence Breakers”…collectively several women who have individually, and publicly, broken their silence regarding (past) sexual abuse and unwanted transgressions by men in positions of power and influence.

Where do I begin? Continue reading The Psyops of “The Silence Breakers” Meme

Issues, Problems, (Social) Media and the Manipulation Thereof

Issues, Problems, (Social) Media and the Manipulation Thereof

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Cognitive Dissonance

 

Back when I was knee high to a grasshopper the biggest issues I had were trying to avoid that jerk of a bully living across the street and making sure I returned home promptly when the street lights came on.

There was no wiggle room on the street light thing because a big bright street light had been placed by the town right outside the kitchen window, requested by mom…or so she claimed. Mom always knew when to expect the return of the wild ones and there would be hell to be paid if we were not home when expected.

Mom never believed us when we tried to explain not all street lights came on at the same time. With the twin benefits of hindsight and maturity I now realize she probably did, but knew if she allowed any wiggle room it would be instantly abused by the hellions. No self respecting dictator ever allows their authority to be questioned, especially by the serfs. Continue reading Issues, Problems, (Social) Media and the Manipulation Thereof

Taking a Pass on Gas – Wood Preferred – Part Two

Taking a Pass on Gas – Wood Preferred - Part 2

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High Desert Homesteading

 

Part 1 of this article (link) covered the 3 D’s (Discovery, Disappointment and Demolition) of our project to replace a gas fireplace with a wood burning stove. Now it’s time for the 3 R’s: Redesign, Rebuild and Relaxation.

I ended the previous installment with a hearth half covered in flagstone, bare studs on the exterior wall and part of the ceiling exposed right down to the ceiling joists and insulation. My wife and I threw around a lot of ideas as to how we might rebuild this area with the least amount of effort but would still look good.  The end of Part 1 contained an image mock-up I composed of several different pictures showing the final idea.

Our last home had several large walls finished in stained knotty pine, a look and style we liked a lot. We wanted some sort of stone work behind the wood stove to act as a thermal mass to absorb some of the heat coming off the stove while protecting the woods studs and Sheetrock behind. I most certainly did not want to try and patch the 2’ x 8’ area of the ceiling with drywall and then attempt to match the texture and paint color. You would think an eggshell white is an eggshell white – until you try to match it and find out otherwise. Continue reading Taking a Pass on Gas – Wood Preferred – Part Two