Tag Archives: 2017

You Only Have One Inalienable Right

You Only Have One Inalienable Right

A Rant By

Cognitive Dissonance

 

I don't normally publish my rants. By definition they are an excess of emotion regardless of how truthful or logical they may be. If one cannot master his or her emotions, ultimately one is a slave to them.

On occasion I become frustrated and choose to vent rather than let it stew inside. I have learned it is best to let it all go, lest I be consumed by anger, resentment and righteous indignation.

For some reason I have decided to post this one. Don't ask me why because I could not answer logically.

Cognitive Dissonance Continue reading You Only Have One Inalienable Right

Resistance Is Futile: The Borg Empire’s State of Mind

Resistance Is Futile: The Borg Empire’s State of Mind

By

Cognitive Dissonance

Despite claims to the contrary, it is extremely difficult to differentiate between reality and the Borg Empire’s State of Mind. If you live and die in a water filled fish bowl where algae, barnacles and various other vision obscuring detritus slowly accumulate on the circular glass wall, the worlds both inside and out are perceived in very specific ways.

Have you ever experienced an epiphany, that moment of clarity and realization where nothing has changed, but everything is different? I’m not speaking of a Eureka moment when sudden insight is gained into a particular issue or problem. Rather I speak of that moment when our focus suddenly shifts from the green slime on the wall to some or all of what lay beyond. Continue reading Resistance Is Futile: The Borg Empire’s State of Mind

Bitcoin: The Greatest Story Ever Sold

Bitcoin: The Greatest Story Ever Sold

By

Cognitive Dissonance

“Sell the sizzle, not the steak.” – Oldest sales trick in the book

“Resistance is futile. You must assimilate” - The Borg

 

Once I discover what triggers or motivates a person, and then figure out how to activate it, I can sell anything. And it doesn’t even need to be a product or service they previously wanted.

Case in point….life insurance.

I sold life insurance for almost ten years and made a decent living while doing so. I never forced anything on anyone and quickly canceled the policy if they decided later it was not what they wanted.

Very few did. I had the second lowest lapse/cancel rate in my region.

You want the customer to decide on their own volition, and with minimal prompting on your part, that they want; no, they need what you are selling. Once this occurs, you are simply an order taker filling the expressed need(s) of the customer.

To do so you sell the sizzle, not the steak. Continue reading Bitcoin: The Greatest Story Ever Sold