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Bitcoin: The Greatest Story Ever Sold

Bitcoin: The Greatest Story Ever Sold


Cognitive Dissonance

“Sell the sizzle, not the steak.” – Oldest sales trick in the book

“Resistance is futile. You must assimilate” - The Borg


Once I discover what triggers or motivates a person, and then figure out how to activate it, I can sell anything. And it doesn’t even need to be a product or service they previously wanted.

Case in point….life insurance.

I sold life insurance for almost ten years and made a decent living while doing so. I never forced anything on anyone and quickly canceled the policy if they decided later it was not what they wanted.

Very few did. I had the second lowest lapse/cancel rate in my region.

You want the customer to decide on their own volition, and with minimal prompting on your part, that they want; no, they need what you are selling. Once this occurs, you are simply an order taker filling the expressed need(s) of the customer.

To do so you sell the sizzle, not the steak. Continue reading Bitcoin: The Greatest Story Ever Sold

Problems in Paradise


Cognitive Dissonance


If you are reading this you are one of the lucky few who are able to do so. This is day ten of our ongoing website intermittent availability problems (specifically latency and database issues for the technical geeks out there) with a large Internet domain registrar and web hosting company we presently use to ‘host’ our website. Whom, I might add, shall remain nameless lest we be sued into oblivion.

Our only solace is we are not alone for there appears to be hundreds, maybe even thousands, of others using the same company who are experiencing similar problems. Misery truly does love company.

Please be ‘patient’ as we attempt to sort through these problems. Speaking of patient, since today is Fed Wednesday, let us see if the Federal Reserve also remains ‘patient’ and continues to spike the Kool-Aid bowl for Wall Street and moral hazard lovers everywhere.


Yours patiently,

Mrs. and Mr. Cognitive Dissonance