All posts by Cognitive Dissonance

Cogs Two Ice Floes Post, Cogs ZH Posts

Bitcoin: The Greatest Story Ever Sold

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Bitcoin: The Greatest Story Ever Sold

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Cognitive Dissonance

“Sell the sizzle, not the steak.” – Oldest sales trick in the book

“Resistance is futile. You must assimilate” - The Borg

 

Once I discover what triggers or motivates a person, and then figure out how to activate it, I can sell anything. And it doesn’t even need to be a product or service they previously wanted.

Case in point….life insurance.

I sold life insurance for almost ten years and made a decent living while doing so. I never forced anything on anyone and quickly canceled the policy if they decided later it was not what they wanted.

Very few did. I had the second lowest lapse/cancel rate in my region.

You want the customer to decide on their own volition, and with minimal prompting on your part, that they want; no, they need what you are selling. Once this occurs, you are simply an order taker filling the expressed need(s) of the customer.

To do so you sell the sizzle, not the steak. Continue reading Bitcoin: The Greatest Story Ever Sold →

Cogs Two Ice Floes Post

The Psyops of “The Silence Breakers” Meme

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The Psyops of “The Silence Breakers” Meme

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Cognitive Dissonance

Time magazine just named their widely acclaimed and followed “Person of the Year”, an award sometimes not given to a single person, but rather to several people, a meme or movement, an entity, basically any ‘thing’ that has greatly influenced the public discourse or narrative.

That’s their story and they’re sticking to it.

This year (Dec of 2017) Time announced their selection for the award…”The Silence Breakers”…collectively several women who have individually, and publicly, broken their silence regarding (past) sexual abuse and unwanted transgressions by men in positions of power and influence.

Where do I begin? Continue reading The Psyops of “The Silence Breakers” Meme →

Cogs Two Ice Floes Post

Issues, Problems, (Social) Media and the Manipulation Thereof

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Issues, Problems, (Social) Media and the Manipulation Thereof

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Cognitive Dissonance

 

Back when I was knee high to a grasshopper the biggest issues I had were trying to avoid that jerk of a bully living across the street and making sure I returned home promptly when the street lights came on.

There was no wiggle room on the street light thing because a big bright street light had been placed by the town right outside the kitchen window, requested by mom…or so she claimed. Mom always knew when to expect the return of the wild ones and there would be hell to be paid if we were not home when expected.

Mom never believed us when we tried to explain not all street lights came on at the same time. With the twin benefits of hindsight and maturity I now realize she probably did, but knew if she allowed any wiggle room it would be instantly abused by the hellions. No self respecting dictator ever allows their authority to be questioned, especially by the serfs. Continue reading Issues, Problems, (Social) Media and the Manipulation Thereof →