Category Archives: Cogs Two Ice Floes Post

Resistance Is Futile: The Borg Empire’s State of Mind

Resistance Is Futile: The Borg Empire’s State of Mind

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Cognitive Dissonance

Despite claims to the contrary, it is extremely difficult to differentiate between reality and the Borg Empire’s State of Mind. If you live and die in a water filled fish bowl where algae, barnacles and various other vision obscuring detritus slowly accumulate on the circular glass wall, the worlds both inside and out are perceived in very specific ways.

Have you ever experienced an epiphany, that moment of clarity and realization where nothing has changed, but everything is different? I’m not speaking of a Eureka moment when sudden insight is gained into a particular issue or problem. Rather I speak of that moment when our focus suddenly shifts from the green slime on the wall to some or all of what lay beyond. Continue reading Resistance Is Futile: The Borg Empire’s State of Mind

Bitcoin: The Greatest Story Ever Sold

Bitcoin: The Greatest Story Ever Sold

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Cognitive Dissonance

“Sell the sizzle, not the steak.” – Oldest sales trick in the book

“Resistance is futile. You must assimilate” - The Borg

 

Once I discover what triggers or motivates a person, and then figure out how to activate it, I can sell anything. And it doesn’t even need to be a product or service they previously wanted.

Case in point….life insurance.

I sold life insurance for almost ten years and made a decent living while doing so. I never forced anything on anyone and quickly canceled the policy if they decided later it was not what they wanted.

Very few did. I had the second lowest lapse/cancel rate in my region.

You want the customer to decide on their own volition, and with minimal prompting on your part, that they want; no, they need what you are selling. Once this occurs, you are simply an order taker filling the expressed need(s) of the customer.

To do so you sell the sizzle, not the steak. Continue reading Bitcoin: The Greatest Story Ever Sold

The Psyops of “The Silence Breakers” Meme

The Psyops of “The Silence Breakers” Meme

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Cognitive Dissonance

Time magazine just named their widely acclaimed and followed “Person of the Year”, an award sometimes not given to a single person, but rather to several people, a meme or movement, an entity, basically any ‘thing’ that has greatly influenced the public discourse or narrative.

That’s their story and they’re sticking to it.

This year (Dec of 2017) Time announced their selection for the award…”The Silence Breakers”…collectively several women who have individually, and publicly, broken their silence regarding (past) sexual abuse and unwanted transgressions by men in positions of power and influence.

Where do I begin? Continue reading The Psyops of “The Silence Breakers” Meme