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Taking a Pass on Gas – Wood Preferred – Part Three

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Taking a Pass on Gas – Wood Preferred - Part Three

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High Desert Homesteading

This is the final installment of this wood stove installation article. Actually, a major remodeling project more accurately describes the entire process.

Part 1 and Part 2 covered the near total demolition of the original gas fireplace, which was encased in a large moss rock structure, and the installation of hearth flagstone and a cultured stone (partial) back wall. Part two ended with several large tasks still to complete.

Those chores involved a lot of woodwork on the back wall and ceiling, the installation of a new insulated chimney stack, moving the 450lb wood stove up some stairs and onto the hearth, and the final installation work to prepare for the first wood fire. Continue reading Taking a Pass on Gas – Wood Preferred – Part Three →

Cogs Two Ice Floes Post

Resistance Is Futile: The Borg Empire’s State of Mind

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Resistance Is Futile: The Borg Empire’s State of Mind

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Cognitive Dissonance

Despite claims to the contrary, it is extremely difficult to differentiate between reality and the Borg Empire’s State of Mind. If you live and die in a water filled fish bowl where algae, barnacles and various other vision obscuring detritus slowly accumulate on the circular glass wall, the worlds both inside and out are perceived in very specific ways.

Have you ever experienced an epiphany, that moment of clarity and realization where nothing has changed, but everything is different? I’m not speaking of a Eureka moment when sudden insight is gained into a particular issue or problem. Rather I speak of that moment when our focus suddenly shifts from the green slime on the wall to some or all of what lay beyond. Continue reading Resistance Is Futile: The Borg Empire’s State of Mind →

Cogs Two Ice Floes Post, Cogs ZH Posts

Bitcoin: The Greatest Story Ever Sold

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Bitcoin: The Greatest Story Ever Sold

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Cognitive Dissonance

“Sell the sizzle, not the steak.” – Oldest sales trick in the book

“Resistance is futile. You must assimilate” - The Borg

 

Once I discover what triggers or motivates a person, and then figure out how to activate it, I can sell anything. And it doesn’t even need to be a product or service they previously wanted.

Case in point….life insurance.

I sold life insurance for almost ten years and made a decent living while doing so. I never forced anything on anyone and quickly canceled the policy if they decided later it was not what they wanted.

Very few did. I had the second lowest lapse/cancel rate in my region.

You want the customer to decide on their own volition, and with minimal prompting on your part, that they want; no, they need what you are selling. Once this occurs, you are simply an order taker filling the expressed need(s) of the customer.

To do so you sell the sizzle, not the steak. Continue reading Bitcoin: The Greatest Story Ever Sold →

Thoughts From Cognitive Dissonance Ψ ψ

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